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Senior Capstone: SCOUT COLLECTIVE
For this project, we needed to identify a whitespace within the beauty industry and create our brand that fills this space. We needed to find consumer research and market research, identify our consumers, design our brand identity, create the physical product, and market the product for launch.
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Introducing Scout Collective, A Platform For Creatives. This makeup artistry client acquisition app is designed to be like a dating app. Allowing for stronger connections and convenient services.
Retail Management: Merit Event
For this project, we needed to pick a brand and design a full-scale event. We needed to introduce what event we would host, the location, guestlist, collaborations, food planning, design layout of the space, PR coverage, the budget, and overall success metrics.
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Introducing Merit's Holiday Party. This event will take place at the Los Angeles Griffith Observatory and serve as a community-building event to drive awareness about Merit and highlight Merit's roots as an LA-born brand.
Product Development: Saltgrass Spa
For this project, my peer and I were tasked with discovering a whitespace within a product category at a local beauty retailer. We then needed to design the product based on ingredients, ingredient benefits, packaging, and packaging copy, and flesh out an entire launch plan and social media assets.
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Introducing Saltgrass Spa's new body products. The lemongrass body oil shower gel, sea salt body scrub, and caviar body lotion. Inspired by the coastal Savannah scenery, our products are designed to provide moisturizing results with a luxury feeling.
Global Marketing: Osea Launch in Sweden
For this project, we needed to select an American-based beauty brand and launch it in a new country. We also needed to plan our launch strategy, determine what assets would be required, develop a new product, and flesh out every launch detail from the consumer's point of view. ​
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Introducing Osea in Sweden. This launch is perfect for Swedish consumers and the expectations they have for their skincare products. This launch includes a new product designed with Swedish consumers in mind and the launch is intended to attract and engage with the Swedish consumer.
Future of Shopping: Jo Malone Aspen
For this project, my peers and I were tasked to launch a new experiential store that included AI and Web3 technologies. We needed to identify a brand, the new city, design the store, our AI assets, and design a launch plan along with assets and press outreach. ​
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Introducing the new Jo Malone Aspen Store. This store utilizes AI technologies to feature scents as stories, to immerse consumers into the world of Jo Malone.
AMIKA: Bold Color From Head to Toe
For this project, we needed to choose a beauty brand and create an integrated marketing plan for one of their products, position it to their current target consumer as well as a new segment. The plan needed to span all levels of the consumer journey and include the strategy, tactics, and estimated KPI's.
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Introducing Bold Color From Head To Toe. My integrated marketing plan for Amika's hair product Fade Block. Targeting their current consumer and opening it to a new segment, consumers who dye their hair fashion colors.